Indirectly answering these questions: How do they use visual language? What is it about the work I admire? What aspects could I use as a personal starting point?
Tea is drunk to forget the din of the world – this is the slogan that attracted me to her work. Uncomplicated and easy on the eye. I like the casual curly style, flat fresh pastel colours on lots of white space. Particularly like the monochrome ones, and the scratchy line drawings. Comes over as a bit crude, but quirky and accessible, uncomplicated and lively. This is a style that makes people like you, and evokes a nice upbeat positive mood. For my personal taste, it’s running on the edge of girly and childlike, but I like the freshness.