Found a copy of a magazine called ‘Country Walking’ on a train. Middle of the road hobbyist magazine, that’s part of a series. Noticed somebody reading a Horseriding Magazine in the same style a few days later. Magazine layout is split into sections, and each section has a variation on the same style. The contents page is the key, each section is colour-coded which gives the key palette, and this carries through to the corresponding page numbering. The article layouts are simple, and the choice of a good photo or drawing is key, as it generally fills more than 50% of the space. There are a couple of generic body fonts, one main title and header font, and a few ancillary display fonts, none of which I can find, though they can’t be that obscure. Cut and and keep ‘walk cards’ have a 4 to a page landscape into the centrefold layout, and gear, ads, letters pages are busy and crowded.
I’ve used the contents page spread, a feature article spread, and another section layout, and mocked them up in Indesign. The nearest fonts I could find, and the ones I’ve used are: 8pt Calibri for the body font, and Rockwell Bold for the main title and header font. The latter is approximate, as becomes obvious when trying to copy size and spacings, and the kick back small ‘y’ should be a key, but hey… For the ‘Contents’ title I’ve used Futura Bold CNBT 130pt at 65% transparency to start with, but it should be squarer and fatter.
Basically the layout is a frame for the photo which focusses your eye down the centre. Section boxes on the right form the main palette, and the white line behind the content image boxes at the top provides a frame to hold it all together. The part of the image behind the section boxes has to give lots of contrast, and text colour and density can be changed to balance it. Note how the red dots provide highlight and continuity.
Note the very small amount of text on the page, equal column sizes and text and title boxes lined up quite strictly. Note horizon line and positioning of inset photo to emphasise path, splashes of red and shadow on the main person add a bit of dynamism, and how plain the image is on the lefthand page. The tan text box under the header lifts the text. As an aside it’s interesting how little contrast there is between text and background sometimes, especially overlaid on photos. I guess the smaller the amount of text the less it matters. something to look at more.
Walk alone article
The main style for this section is a heavy border and a black and white drawn illustration with orange highlights. Note how the text boxes and columns are lined up across the page, columns are split into 4 equal width columns, one topic per column. Also notice how the base of the columns neatly follow the skyline, and how the orange highlights sweep across the spread on the diagonal. It’s a bit of a strange illustration but more on that later.
Mockup spreads as pdf