Tag Archives: Country Walking mag

Contents page – alternatives

I tried the Content page layout with different background photos, and came up with these:

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This one is more dramatic but maybe a bit dark and miserabilist?  Shows off the section markers nicely, but need to watch the text boxes overlaying dark patches of the image.  House rules I think are move  the photo down, but not distort it, as readers who’ve been there might object.  Increased density of the the ‘Contents’ title too.

spread

This version is a warmer and more dramatic photo, but it’s too dark at the top for the text – this time you could lighten the image at the top.  Also too light and busy on the righthand side, behind the coloured boxes.

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Take 3 fits better, it’s sunny, but maybe a bit lacking in impact.  Possibly would look ok glossy.

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This time experimenting with changing the body text colour to reflect the background light and shade.  Bit tacky?  Also remember those yellow boxes have images in them.

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As above, adding shadow for emphasis.  Really tacky, but if did the same for the images that overlay the yellow boxes, would balance.  But out of style.

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Walk alone article – alternative

spread layout

Back to the ‘Walk alone’ article, I don’t like the image – the landscape is flat and unexciting with a big path (not dangerous), the subject is a young woman in comfortable clothes with a small backpack, there’s a couple of (non-threatening) oversized anoraks in the centre, the dog is big and evil looking (protection), and the airlift helicopter is a bit bizarre.  Or is it her mate delivering the sandwiches she left on the kitchen table?  It would be good to see something a bit more exciting, and encouraging, so decided to try it…

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Used a photo, moved it up the page, so she’s striding out above the landscape which is neutral so doesn’t detract – focussing on energy and enjoyment here.  more kit but not excessive or expensive (Decathlon).  The difficulty is the colour of the trees, which are a bit too blue to tone in, also the solid border doesn’t work so well with the photo.  Changed the title colour so it’s brighter. Moved the text boxes either side of the walker so it’s not squashing down on her.  Having difficulty with text colour – white is legible but lacking in impact.  The orange headers clash with skin tones.  Could edit the photo to tone the colours in.


Tried out various colours for the body text boxes.   Blue looks best, but only emphasises the fact that the blue background is wrong…

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This version has coloured boxes behind the text, and think it helps to brighten it  up as well as upping the contrast to make it easier to read. Stop there.

Last version as pdf

More on Country Walking

Have just done a web trawl for better photos and found these: follow the ‘Look Inside’ link on the image.  Here are 3 of them:

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spread

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This shows how a standard layout is moved around the chosen photos. Also how the photos chosen for the feature articles are all arranged into the spread in a similar way, using the centrefold, focal point and horizon lines to produce a standard ‘walking out into a luscious landscape’ feel. It’s very much a formula that should have you falling on the floor in boredom by issue 4, but then the content is the key.  Notice how on the last of these illustrations the title disappears behind the trees.  I wouldn’t have done this!

Magazine pages exercise

coverFound a copy of a magazine called ‘Country Walking’ on a train. Middle of the road hobbyist magazine, that’s part of a series. Noticed somebody reading a Horseriding Magazine in the same style a few days later.  Magazine layout is split into sections, and each section has a variation on the same style. The contents page is the key, each section is colour-coded which gives the key palette, and this carries through to the corresponding page numbering. The article layouts are simple, and the choice of a good photo or drawing is key, as it generally fills more than 50% of the space. There are a couple of generic body fonts, one main title and header font, and a few ancillary display fonts, none of which I can find, though they can’t be that obscure. Cut and and keep ‘walk cards’ have a 4 to a page landscape into the centrefold layout, and gear, ads, letters pages are busy and crowded.

notebook scribbles

I’ve used the contents page spread, a feature article spread, and another section layout, and mocked them up in Indesign. The nearest fonts I could find, and the ones I’ve used are: 8pt Calibri for the body font, and Rockwell Bold for the main title and header font. The latter is approximate, as becomes obvious when trying to copy size and spacings, and the kick back small ‘y’ should be a key, but hey… For the ‘Contents’ title I’ve used Futura Bold CNBT 130pt at 65% transparency to start with, but it should be squarer and fatter.

Contents page

spread layout

spread layout

Basically the layout is a frame for the photo which focusses your eye down the centre.  Section boxes on the right form the main palette, and the white line behind the content image boxes at the top provides a frame to hold it all together. The part of the image behind the  section boxes has to give lots of contrast, and text colour and density can be changed to balance it.  Note how the red dots provide highlight and continuity.

Feature article

spread layout

spread layout

Note the very small amount of text on the page, equal column sizes and text and title boxes lined up quite strictly.  Note horizon line and positioning  of inset photo to emphasise path, splashes of red and shadow on the main person add a bit of dynamism, and how plain the image is on the lefthand page.  The tan text box under the header lifts the text.  As an aside it’s interesting how little contrast there is between text and background sometimes, especially overlaid  on photos.  I guess the smaller the amount of text the less it matters.  something to look at more.

Walk alone article

spread layout

spread layout

The main style for this section is a heavy border and a black and white drawn illustration with orange highlights.  Note how the text boxes and columns are lined up across the page, columns are split into 4 equal width columns, one topic per column.  Also notice how the base of the columns neatly follow the skyline, and how the orange highlights sweep across the spread on the diagonal.  It’s a bit of a strange illustration but more on that later.

Mockup spreads as pdf