This is the final logo, with an alternative black and white version. I’ve tried to get it so that it’s ‘furniture store’ that hits you in the eye, and the ‘gerald anthony’ is a supporting act. The black and white version doesn’t quite work like that, but it looks more interesting using the white text. Both look ok really small, and really large too.
Business cards: GAFS business cards (pdf). I’ve done these double sided, so as the brief is for generic cards, there’s room on the back for someone to scribble their name and phone number. They’re meant to be printed on good quality recycled matte card, in preference to Vistaprint freebies.
Headed paper: GAFS headed paper (pdf) and GAFS headed paper b+w alternative (pdf) I initially did these with the Century Gothic font – but for some reason it looked dreadful on the black and white version, so I swapped to Myriad Pro. I’m assuming the headed paper is most likely to be used as a template file in the printer, so it would have to be ok with different types of paper, which that font should be. Here’s a couple of more contrasty versions of the coloured header: GAFS headed v2 (pdf) and GAFS headed v3 (pdf).