Reading back through the log for this chapter – a few points to remember in no particular order:
- For brochures, magazines, anything that is going to be repeated > there needs to be a template
- Simplicity is all
- Contrast and legibility – I tend to want more contrast than seems to be generally ok
- It’s easier to make specific black and white versions of logos etc, separately from coloured versions
- Logos really need to be vectors for maximum flexibility
- Remember to choose fonts for their visual relevence – not because they’ve got good titles
- Everything is subject to fashion
- Check impact from a distance, and at different sizes
This assignment > Brief 3: charity work I’ve chosen this option because it ties in quite nicely with some of the work that I do. It’s about business and marketing materials for a small voluntary organisation that ‘helps poor and displaced people furnish their homes with the basics’. The first thing to do then is check out the sector via the Furniture Re-use Network. Community furniture stores tend to fall into 3 camps:
- part of a larger organisation providing a range of services – such as a housing association or a faith based organisation
- community recycling projects from a green/eco/environmental background
- small local charitable trusts, run mostly by volunteers.
I looked at a few and noticed some visual commonality – photo illustrations showing the length of a full furniture warehouse, furniture arranged attractively – flowers on tables; lots of red sofa icons, images of warehouses, delivery vans, volunteers, clients, people renovating, their buildings, cookers, a nice logo – Open Door.