With the help of someone who works for housing associations… we chose this one in cheery pink toned down a bit with the orange:
Having a few doubts about the colours, so the following samples were about trying out different colour palettes – but we thought they were too bright / too tasteful in this context:
I created 2 versions of everything – 2 colours on white, and monochrome on white. Printing out on a really knackered inkjet printer, realised I needed to adjust the contrast and move some of the elements around – differently in the coloured and b+w versions. Still not happy with the colours which shift continuously, and learnt more about Adobe Acrobat settings. Black and white ad copy should work on really cheap newsprint > this is my model.
The final sample set: Chance Housing association samples (pdf) I still don’t like the colours.