This is about branding for a housing association: they help first time buyers and want to project themselves as welcoming, modern, helpful and different. They want a logo to use on stationery and for local newspaper /trade press advertising. So, housing associations logos generally look like this:
They tend to use their names, images of houses, roofs, people and curvy lines. Follows my notebook pages and electronic tryouts. I found it very difficult to get away from the roof icons.
The latter was an attempt to see what they looked like in monochrome, basically just taking the colour out doesn’t work, they need a lot of adjustment. The following set don’t fit the target group but I like the font (Hill House) but were an experiment in moving the elements around with and without colour. There’s a whole technical issue here around ‘what’s black’ but that’s a diversion.