Point of sale exercise – fruity pickings

Went shopping for samples, Morrisons late on a saturday, gaps on the shelves and everything left looking a bit tired, so first constraint was the choice available.  Second constraint was the lack of light when I took the pictures.  Third constraint turned out to be anything green, but came up with these eventually… some photos, and thoughts on colours and text…

Fruity Pickings
Palette and font
The radial idea


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