So, my questions for Sheila and her team were:
- Which design works best?
- What is the key information that needs to be included?
And their response was…
The design they liked best was V2 with 4 boxes, they thought it looked professional which was the main thing, and the brightly coloured postits. They also liked the symmetry (I think). The main advantage of doing it as a poster – A4 or A5 – was that they could put a load more information on the other side, and use it as both a leaflet and a poster. Pragmatically, size would be dictated by printing cost, and the more stuff they could get on it the more value for money it would be! And remember, they had a leaflet, I gave them a poster. This could all change anyway, post their team meeting, so there may be more on this.
And these are my notes on the process…
Back to the exercise, and the ‘how did the feedback help’ question. Main thing, they thought it looked professional, which it was meant to, so that’s ok. I think they want too much text, they see it as an opportunity to get more info on there. The exercise now asks me to go away and redo it: what I have done instead, is given them the copy for the 4-box version, and the background image with empty boxes, so they can use it for other stuff too.